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I totally get it. I hate video. But apparently the kids these days love that sort of content. So it only makes sense that we should all learn how to use it. Be it Instagram or YouTube or Facebook Live or Tik Tok or whatver. But the learning curve? It can be steep. That’s why we’re luckily to get some time with Sylvia Salazar of Tono Latino, who’s has worked with this format long enough to give all of us some helpful tips.
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Any opportunity to join the Sylvia Salazar and Edgar Navas on the Latino Founder Hour podcast is an honor. But a few weeks ago, I had the opportunity to do something even more special: join them for their 100th episode.
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While admittedly there are any number of resources that share the stories of entrepreneurs, the voice of those stories is decidedly homogenous. So when I get the chance to share a story that’s not part of the homogeneity — or when I get the chance to use the word “homogeneity” in a post — I’m going to do it. Like the story of Sylvia Salazar, the Latina founder of TonoLatino.