For many of us, our day to day is focused on very small early stage companies. Sometimes those companies are our own. Sometimes those are companies we know. Those companies we patronize. And those companies we try to help. But all of us could use a reminder about how powerful small businesses are. How important they are to our economy. And how much our support of them can mean.
I know you’re busy. I know you’ve got stuff to do. But you know, sometimes you just need to stop and take a minute. Like when Emma McIlroy of Wildfang takes the stage at TEDxPortland. So do yourself a favor and take a few minutes to listen to what she has to say. I promise it will be worth it.
Portland isn’t alone in that regard, the iPhone consultant—who helped create iPhoneDevCamp before there was even such a thing as iPhone development—has seen more and more attention for his services as the burgeoning iPhone market has come into being.
And it’s thanks in no small part to his involvement in a little iPhone that played a role in putting Barack Obama in office. The other part is that he’s one of the most intelligent and well-spoken people I know. And of course the final part is that he’s one of the nicest guys you’ll get the chance to meet.
Well, now Raven has his hand in another app that’s sure to increase the iPhone limelight for him. Meet iPhorest, a new iPhone app launching this week at TED, the premiere “cool leading edge technology thinking and stuff” conference.
And Raven isn’t the only one excited about it. There’s this guy you may have heard of named Kevin Rose who told his 98,700 (and counting) Twitter followers about it.
And then there’s Ashton Kutcher’s wife. She likes it, too.
It’s clear that iPhorest is on to something.
What’s not so clear is exactly what iPhorest does—since it’s not yet available in the App Store. But it has something to do with planting trees. On the iPhone.
By downloading the app, the user activates a seedling both virtually and physically. As the seedling on their phone grows, users can also send seeds to other phones, starting a new forest.
For each virtual tree planted, The Conservation Fund will plant a native tree in real life – starting with restoration of vulnerable wildlife habitats along the Gulf Coast. They will work with the nation’s leading public natural resource agencies to ensure the long-term protection of each iPhorest.
iPhones and sustainability? What could be more Portland-y than that? [UPDATE] More Portland people of course! Raven adds:
It’s a very cool concept. I’m looking forward to getting the opportunity to test drive it—and help a few
flowers bloom trees grow.
As soon as I know more, you’ll know more. But I wanted to congratulate Raven on iPhorest as soon as I could.