Tag: trust

Pontificating on trust within the startup community

I know that most of the stuff I vomit onto the Internet on a regular basis is, at best, pithy. And, at worst, is just the worst. And that a great deal of that regurgitation is replicating something that someone else has written. Or directing you to someone else’s thoughts. And that’s by design. But I do actually think about stuff. From time to time. No really. And every once in a while, I write something that contains actual thought. Or at least some semblance thereof.

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Regaining trust: Portland startup Lytics pushes for an industry standard in trust based marketing

In a world where marketing and advertising continues to up the level of creepiness on a regular basis (Thanks, Cambridge Analytica!), it’s refreshing to see a company that’s willing to stem the tide of distrust. And it’s even more awesome when it’s a Portland startup. That’s why it was great to see Lytics pushing for an industry standard around trust based marketing.

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