I have two secrets to share that aren’t really secrets. But I’ll pretend they are. And you can pretend that you haven’t been paying attention… Wait a second. You have been paying attention, haven’t you?
Portland-based NEMO Design, in conjunction with Group y, brought a bunch of marketing folks together to listen to a panel of social media savvy folks, including Dave Allen, Lee Crane, Matt Savarino, James Todd, and Tony Welch all moderated by Marshall Kirkpatrick.
With a great group of opinionated speakers, the lively conversation jumped from topic to topic. And even though it got a little derailed by an SEO-focused comment and perhaps a little too much “Twine, drink!” it provided a great deal of insight for the “marketing savvy but potentially social media uninitiated” folks in attendance.
So, who killed social media? Like the seemingly unanswerable “how many licks does it take to get to the center of a Tootsie Pop?” the world may never know. But here’s what folks had to say. Read More
We’ve all been there. There’s that one article that you need to remember to read. You simply don’t have time to read it, right now. And you’re not sure if you’re going to want it after you’re done reading it.
In short, you can’t commit to saving it to your bookmarks because you’re not sure if it’s bookmark material, yet.
Currently, I have a system set up in Evernote that involves a lot of clipping and organizing—and then reading and deleting—to manage my list of “read this later.” Honestly, it takes a bit of effort to simply remind myself to go back and read a particular page. And the Evernote saving process has a couple of steps to it.
I saw I Need to Read This demoed at a recent Portland Web Innovators Demolicious, and I was blown away by how drop dead simple—and incredibly effective—the tool could be.
I Need to Read This is about as simple as you can get. Just register (either with a username and password or with OpenID) and add a I Need to Read This bookmarklet to you Web browser toolbar. That means it works for any browser—unlike a Firefox add-in (and since I generally run Camino, I’m addicted to bookmarklets).
The next time you’re browsing content and you come across a page you need to read? Simply click the bookmarklet and the page will be added to your list things you need to read.
Have a free minute to catch up on your reading? There’s another bookmarklet that will take you to the first item on your list of things to read.
What’s nice about I Need to Read This is that you can use all of its services through bookmarklets instead of having to install anything in your browser. There’s simply “I Need to Read This” and “Read an Article” bookmarklets, which you drag up to your browser’s toolbar, and on any story you want to bookmark you just hit the former bookmarklet to save it. Then, to read what you have saved you click the latter “Read an Article” button, which takes you to the latest story. Clicking it again takes you to the second most recent, and so on.
We love the previously mentioned Read It Later Firefox extension, which offers a simple method for saving bookmarks to read later. The I Need to Read This bookmarklet offers similar functionality without the extension dependence.