Whether out of curiosity or under pressure, you’ve likely started a company blog. Maybe you’re even letting employees blog. But making blogging a successful component of your organization’s communications and support programs? That’s another thing, entirely. Join this panel of panel of elite bloggers and microbloggers to learn how you can use blogs to increase transparency with your target market, create deeper and lasting relationships with your existing customers, and improve your company’s visibility on the Web. Attendees are sure to leave with both a renewed motivation to blog and specific steps for improving their organizations’ use of traditional blogs and new microblogging platforms.
The three of us will be providing our insight at 2 PM, today, in Portland Ballroom 256 at the Oregon Convention Center. So if you’re at InnoTech, we’d love to see you. For you Twitter types, the hashtag for the event is #emspdx.
We’ve all been there. There’s that one article that you need to remember to read. You simply don’t have time to read it, right now. And you’re not sure if you’re going to want it after you’re done reading it.
In short, you can’t commit to saving it to your bookmarks because you’re not sure if it’s bookmark material, yet.
Currently, I have a system set up in Evernote that involves a lot of clipping and organizing—and then reading and deleting—to manage my list of “read this later.” Honestly, it takes a bit of effort to simply remind myself to go back and read a particular page. And the Evernote saving process has a couple of steps to it.
I saw I Need to Read This demoed at a recent Portland Web Innovators Demolicious, and I was blown away by how drop dead simple—and incredibly effective—the tool could be.
I Need to Read This is about as simple as you can get. Just register (either with a username and password or with OpenID) and add a I Need to Read This bookmarklet to you Web browser toolbar. That means it works for any browser—unlike a Firefox add-in (and since I generally run Camino, I’m addicted to bookmarklets).
The next time you’re browsing content and you come across a page you need to read? Simply click the bookmarklet and the page will be added to your list things you need to read.
Have a free minute to catch up on your reading? There’s another bookmarklet that will take you to the first item on your list of things to read.
What’s nice about I Need to Read This is that you can use all of its services through bookmarklets instead of having to install anything in your browser. There’s simply “I Need to Read This” and “Read an Article” bookmarklets, which you drag up to your browser’s toolbar, and on any story you want to bookmark you just hit the former bookmarklet to save it. Then, to read what you have saved you click the latter “Read an Article” button, which takes you to the latest story. Clicking it again takes you to the second most recent, and so on.
We love the previously mentioned Read It Later Firefox extension, which offers a simple method for saving bookmarks to read later. The I Need to Read This bookmarklet offers similar functionality without the extension dependence.
And tonight would be a great night to tune in, because the special guest is none other than Marshall Kirkpatrick, the Emperor of RSS, VP of Content Development at ReadWriteWeb, and just all around nice guy.
With the Portland Twitter types, #afterhours is a bit of a running joke that describes the time where we all wedge in a little extra work while more sane less busy people relax.
Generally, there’s little to publicly show for #afterhours efforts. But that changed today, thanks to ReadWriteWeb‘s Marshall Kirkpatrick, well, marshaling some Portland #afterhours talent to help build out a new, heretofore top-secret property for the popular blog.
Over the past few weeks, Doug Coleman, Nate DiNiro, and Dionne Fox—and of course Marshall himself—have been burning the midnight oil… on both ends… or whatever. Suffice it to say, they’ve been putting in a great deal of time and effort on the site.
And now those efforts are seeing the light of day (Still carrying the imagery through. I’m an English major, you know.) Meet ReadWriteWeb Jobwire.
Through a mystical recipe of technological magic that I don’t even comprehend, the RWW Jobwire will provide the latest and greatest info on who’s going where, who’s hiring whom, and what companies are securing the most promising talent.
At a time when a number of popular tech blogs (Silicon Florist included) are bordering on the second coming of F*cked Company, this will be a welcome and interesting addition to the tech scene. And no doubt a better indicator of what’s actually happening with the best and brightest the Web has to offer.
We’ve been working on it for months, well before the current economic climate unfolded, but we’re hoping that a whole site of good news will serve our readers well in these troubled times. Companies are still hiring, people are still getting cool new jobs, and we’re going to report on it. We invite you to check out the new Jobwire site to meet the Jobwire team, learn about our special guest editors and check out some of the great new jobs people have landed lately!
So, get some good news today! Head on over to see Portland’s handiwork in action at the ReadWriteWeb Jobwire.
Thank you for watching out for me. I can’t tell you how much I appreciate it.
But it’s all good.
Many months ago, I spoke with the folks who run a bunch of regional startup blogs. And they were thinking about expanding their reach to create a national network of startup blogs.
As you well know, the whole reason I started writing Silicon Florist was to raise the visibility of all of the cool stuff you’ve been doing in Portland and the Silicon Forest. And I thought that this new offering would be a great opportunity to get more national exposure for the cool companies here in our neck of the woods.
See? Smiling and nodding indeed. But at least it keeps a consistent theme to the week. That theme being “Great panel, but what is Rick doing up there?”
Sound interesting? I hear that there still a couple of seats left. So if you’d like to attend, swing by the Silicon Forest Forum site to register. And if you’re going to be there, please make sure to grab me and introduce yourself.
Portland-based blogger extraordinaire, Marshall Kirkpatrick, is well-known for his investigative skills, his objective reporting, and his almost Barnum-esque flare for hinting at the “big news” he’s just about to publish.
So when @marshallk sent the following tweet on Thursday night…
Marshall’s effect on ReadWriteWeb has clearly been felt. And, as such, his promotion to Vice President of Content Development is both timely and well deserved. Bringing him on as a full-time employee will only strengthen his ability to contribute to the publication.
So what will this new role entail? And does it mean we’ll see less of Marshall’s posts? Richard MacManus, RWW founder, described Marshall’s new role:
The grand title reflects Marshall’s senior position within ReadWriteWeb, where he will be responsible for driving a lot of our upcoming content developments. These include premium content, publishing system enhancements, and more magic things. Marshall will also continue to be ReadWriteWeb’s Lead Writer, so don’t worry his writing isn’t taking a backseat at all. He will be going full-time at RWW sometime over the next couple of weeks.
There’s no telling what Marshall has up his sleeve. But, before too long, we’re sure to see some of that Kirkpatrick magic beginning to wend its way into regular rotation on RWW:
I am really excited about getting to bring some of my other ideas to fruition with a team of good people and Richard’s support, though…. I think many of you will really like what you see us come up with over at ReadWriteWeb.
In my opinion, this is a shrewd and necessary move for the ReadWriteWeb team. Embracing one of the leading bloggers in the industry and giving him more control over the content on the site will only help RWW continue its ascent in the tech blog world.
That, and I never get tired of hard workers getting just rewards for their efforts.