We have more access to more data points than we’ve ever had. And the more data we consume, the more ways we find to leverage that data. Perhaps no one finds this opportunity more compelling than digital marketing. But with an abundance of data—data which often falls into silos—there are challenges, as well. That’s why Portland’s Lytics has created Orchestrate.
[HTML2]Apple Push Notification Service has changed the way that iPhone app developers communicate with their users—by enabling developers to remain in contact by sending messages directly from their applications. Not only does it keep the application in the user’s mind, it provides yet another way of improving the user experience.
But there’s one little problem with the whole push setup. You see, for all the beauty of the iPhone interface and the apps therein, push notifications are still simple text messages. And that might not always deliver the user experience developers want. Read More
Portland-based FMYI has to be one of my favorite dark horse “They’re in Portland?” companies. They work with huge brands. They’ve been around forever—at least in Internet time. (I mean, c’mon. They have a four-letter domain name.) And best of all? They’ve been incredibly successful—and growing—even in this down economy.
Need proof? Well today they’re taking the wraps off of their latest version—FMYI 6.0—and the announcement includes some very kind words from a couple of those big name clients, namely HBO and Hyatt. Read More