It’s no secret that the world of online advertising has devolved into a means of using any and every accessible data point to convince consumers to purchase products. But it wasn’t always that way. There was a time when online advertising was far more simple and less invasive. And it still worked. But it was difficult. Portland startup Read the Docs has spent time building an ad platform that provides simple, ethical advertising. But in a world of ad blockers, that can be more difficult that one would think.
Admittedly, a great deal of what we focus on in the mobile space has to deal with commerce or entertainment. Killing two pigs with one bird and whatnot. But fact of the matter is mobile platforms provide a cost effective means of connecting people—and providing access to information which they desperately need—especially in times of crisis.